Since this software is integrated with HubSpot landing pages, web pages, and blog posts, you’ll never miss an opportunity to optimize your content for traffic and conversions. With it, you can test your website’s level of compliance with today’s SEO guidelines. I like this tool because when you enter your URL, Seobility will analyze your site and provide some custom website optimization tips. Sitebulb is an SEO auditing tool that’s uniquely crafted to conduct exhaustive SEO analyses. It’s specifically designed to assist agencies in comprehending the most critical issues and relaying prioritized recommendations to clients effectively. For agencies striving to enhance their clients’ online presence, Screaming Frog emerges as a noteworthy choice.

• While Google’s tools can get the job done, you’d have to go page by page — which isn’t feasible for an enterprise site!
• While Google has gotten much better at understanding text embedded in images in recent years, you still shouldn’t rely on them to index any image text on your page.
• In most cases, it’s perfectly fine to have some low-quality links in your profile.
• Search landscape competitors – Some businesses never think beyond their direct business competitors.
• We’ll talk more about updating and refreshing content later in this post.

Step #16: Find Opportunities to Create 10x Better Content

An SEO audit is a complete analysis of your website to identify issues that affect its performance in search engine rankings. It covers technical aspects, content quality, backlinks, and user experience. To analyze on-page SEO, conduct thorough keyword research to understand search intent and identify the most valuable terms to target for each page. Evaluate how well your current content addresses the questions and needs behind these searches.

Test across multiple real devices with different screen sizes, operating systems (iOS, Android), and browsers to guarantee consistent performance. Measure page load speed with tools like Google PageSpeed Insights or GTmetrix, focusing on mobile-specific metrics. Verify proper viewport configuration by checking if your site automatically adjusts to different screen sizes without requiring horizontal scrolling or zooming. Your backlink score is an analysis of your link profile and looks at the quality and quantity of your backlinks.

You can easily monitor your site’s security status with this report. Determine if you should redirect, restore, or remove the page based on the reason it was flagged and its current content. BHS Links Navigate to “Issues” from the left side menu to see the issues that might be hindering your SEO performance. Best for getting customized, real-time alerts of website changes and issues. Optionally, schedule your report to be generated daily, weekly, or monthly.

Social, GA and Search Console Metrics

These type of audits were more common in the days when Google would occasionally roll out big updates often resulting in a website’s traffic to plummet without much explanation. These days Google tends to (although not always) release more incremental algorithm updates more regularly. So although performance drops do happen, they’re not the panic inducing cliff edge drop-offs that we used to see. By the summer of 2016, ‘Penguin’ had evolved to become part of Google’s core algorithm, and consequently run in real-time rather than the periodic updates we’d seen previously. This meant that the consideration of toxic links became more of an ongoing activity, and as a result the demand for standalone link audits reduced.

Vertical Experience

Test mobile-friendliness with Google Lighthouse and make sure your navigation is clear and easy to use. To do an efficient SEO audit, you also need a structured approach. Switch to the “Sections” tab to add audit elements to your report.