Internal linking refers to linking one page on your website to another. It helps establish site architecture, distribute link equity, and provide a better user experience. Meta descriptions are HTML elements that provide concise summaries of web pages. Although they don’t directly impact search rankings, they can influence click-through rates from search results.

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Resource link building involves creating valuable resources, such as industry guides, tool lists, or directories, that other websites would find useful and want to link to. These improvements will send positive signals to search engines that your website provides value to users. As a result, search engines will rank your website higher in the SERPs, and you’ll have more chances at traffic, leads, and sales. Start by generating ideas from competitor analysis and your current rankings. Evaluate these keywords based on search volume and difficulty and consider the user’s search intent.

Discover Untapped Keywords on Reddit

Not to mention that there are hundreds of them – the estimate is that about 70% of all the traffic comes from long-tail keywords. The suggestions are based on real search queries used by people all over the world. Many of them have been officially confirmed by Google but many remain in the realm of SEO Anomaly speculations and theories. From the practical point of view, it’s important to focus on factors that have a proven impact but also try to keep a “good score” across all the areas. To learn more, read our detailed post on the Google algorithm.

Before we dive into how to do SEO, it’s worth taking a minute to understand how to track and measure SEO performance. This is never easy, and what we’ll cover here is a very high-level overview. If you can’t find it there, check site.com/robots.txt where it’s usually listed. If you’re setting up a new site, go with the clearest and most descriptive structure.

• There are a lot of cool features and tools in the Search Console.
• Then, you’ll need to optimize your GMB page by making sure all of your information is accurate and that you have uploaded pictures or videos of your business.
• Some of the easiest ways to ensure that your site loads quickly include not overloading it with media or features, optimizing image sizes and sticking to one or two fonts throughout.
• The first step to SEO is making sure Google can crawl (find) and index (i.e., store your pages in a database) your site.

You must be an expert on the topic you’re writing about, and you must prove it when you write content. The thing is that as an author, you can’t “bluff” your way through 2,000-5,000 words on your topic. And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. If it contains the focus keyword, you let Google know what the page you’re linking to is about.

Make sure you don’t have „orphaned” pages – pages that aren’t linked to from anywhere else on your site. Ideally, visitors should be able to navigate from your homepage to any other page on your site with only a handful of clicks. Learn all about visual search optimization with Crystal Carter in this Whiteboard Friday episode. Favicons are little icons that appear next to your Google listing on mobile. While small, using an attractive, eye-catching favicon can help make your listing stand out.