Begin by immersing yourself in the fundamentals of SEO through online resources, books, and courses. Familiarize yourself with key concepts such as keyword research, on-page optimization, link building, and technical SEO. Platforms like Moz, SEMrush, and Ahrefs offer beginner-friendly guides and tutorials to get you started. Start by acquiring a solid understanding of SEO fundamentals, […]
In the audit, check if you use good author bios, cite reliable sources, and link references where necessary to develop expertise and trustworthiness. It allows you to know what works and what does not, and it allows you to make improvements based on what you find. This can lead to improved performance — both on the […]
You need to encourage clicks by offering value to searchers from a user experience point of view. Organize your content with clear and hierarchical headings (H1, H2, H3, etc.). Proper headings improve readability and help search engines understand the structure of your content. Using main and secondary keywords in your headings also supports keyword optimization. […]
However when you’re linking to pages outside of your control, for example content on other sites, make sure you trust the resource you’re linking to. This helps avoid potential negative consequences in your rankings in Google Search. This helps identify which pages are underperforming in user interaction so you can improve their content. The User […]