A garden center faced a situation where a faulty site migration resulted in numerous broken URLs. These broken links were not only frustrating to users but also detrimental to SEO. The garden center hired Cadence, who identified and fixed these issues by recreating, republishing, and redirecting the URLs. These repairs allowed users and search engines to access content seamlessly and set a solid foundation for future SEO efforts. It’s all about aligning your website and content with what the search engine considers valuable for search results.

How to create an SEO plan: 7 steps

Besides improving your content, you can rank your images in Google Images, the second-largest search engine in the world. When you add internal links, you’re indicating to Google which pages are important. It’s essential to focus not just on the quantity but also on the quality of links, as links from reputable, relevant sites carry more weight. To stand any chance at increasing your organic rankings, you need to optimize content for readability.

Backlinks, or links to your site from other websites, are the third most important Google ranking factor. Backlinks from higher credibility sites are, of course, more valuable than those from lower credibility sites. The more high-quality backlinks you have, the higher you’ll rank. Plus, additional information for each keyword like SEO Anomaly their search volume, KD%, search intent, and more. By incorporating relevant keywords into the content on your site, you improve your chance of appearing in search results for queries that use those keywords. This can further improve your business’ visibility and attract more customers.

If you have reached this point, it’s time to deal with off-page SEO. Off-page SEO refers to SEO techniques that go beyond the website’s content. Begin by analyzing why these pages are not in the top three spots. Look at factors such as content depth, topics covered, and backlink profiles compared to the higher-ranking competitors. Simple tweaks like improving page load times, enhancing mobile responsiveness, and refining the content layout can significantly impact user engagement and SEO performance. The top 20 Keywords of the list are the most valuable for your business and the keywords to include in your SEO action plan.

Videos distributed across various platforms enhance your business visibility as people can find your YouTube channel and start searching specifically for your brand. When visitors come to your website and watch your embedded videos, they spend more time on your pages. In fact, according to IgniteSEO, posts with videos earn more backlinks and see a 157% boost in search traffic, demonstrating the powerful impact of video content on your online presence. Structured data refers to a standardized format for providing information about a page in a way that helps search engines understand the context of the content.

Write SEO-Friendly Content

Combine insights with keyword tools to uncover trending, low-competition terms. Prioritize keywords that match your content and audience intent. Effective keyword research boosts pin ranking, visibility, and long-term SEO success on Pinterest. Lastly, you need to remember that there is no real finish line when it comes to your SEO strategy.

• And, as we enter 2025, it’ll be more important than ever to understand the distinctions between LLM platforms.
• And finding unlinked brand mentions (and asking for a link) is one of the best methods of SEO aimed at getting more backlinks.
• Let’s get into how tocreate content that both search engines and users will love.
• Given some time, your seeds should start to grow and bear fruit.
• Setting your SEO strategy and its execution into the hands of experts may be wise.

Consider using tactics such as A/B testing — comparing two different versions of something to see which performs better — to discover the ideal number of hashtags to use on each platform. For example, you could post similar images with a varying number of hashtags and compare the response rate over time. Creating a unique hashtag for your brand will help grow your brand awareness. And this page has roughly 22,000 backlinks from nearly 2,600 different domains.

If your organic traffic isn’t coming in like before, it’s likely because there have been some tweaks on how Google views content, which can drastically affect search engine rankings. Consider sharing your content on social media platforms, engaging with your audience, and encouraging social sharing. Social media mentions and shares can lead to increased visibility and potentially more backlinks as well. It’s like hosting events and promotions in your physical store, bringing in customers and generating buzz about your business. Entity SEO has been around for a long time because it’s how search engines understand brands, people, etc. But, it’s arguably more important now than ever before because search visibility is no longer just about how you appear in Google, it’s about how you appear online at all.