The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO. The next step before doing a deeper analysis is to check your organic traffic. Login to Google Search Console and view the „Search Results” report.

Any missing pieces could result in unnecessary or improper recommendations. Bookmark our convenient, free site audit checklist to SEO Anomaly guide you through each step of the process. The quality and quantity of relevant websites sharing and linking to your content is a good sign that your content is worthwhile. You should also conduct research to determine keyword opportunities at different intent stages related to the target keyword. A thorough site crawl can identify these issues, revealing whether the appropriate tags are applied to match search demand and ensure effective SEO for faceted navigation. Start by analyzing the top-ranking sites for your target keyword on Google.

In doing so, you’ll evaluate issues Google might encounter when rendering your pages with their JavaScript crawling capabilities. Errors, broken pages, overuse of JavaScript, or a complex site architecture might derail the bot from accessing critical content or use up the available crawl budget trying to figure out your site. Use Google’s Page Speed Insights tool to evaluate key templates on the site. This data is also within the Google Lighthouse data found at web.dev.

Step 6: Make sure meta tags are optimized

For agencies striving to enhance their clients’ online presence, Screaming Frog emerges as a noteworthy choice. This tool, specializing in SEO and paid search campaigns, leverages a unique combination of data, technology, and creativity. It’s not just another SEO tool; it’s a comprehensive solution designed to escalate businesses in the digital domain.

Ensure Your Site Is Mobile-Friendly

In most cases, you’ll likely want to do a more thorough check of the URL using one of the tools listed below. Most of the time, robots directives are placed in the HTML as a meta robots tag. Far less often, they are placed in the HTTP header as a X-robots-tag. You are free to check both places, but Google’s URL Inspection report will quickly tell you if indexation is allowed. If you want to take a more organized approach to learning technical SEO or training your entire team, check out the Moz Academy Technical SEO Certification.

It wouldn’t necessarily make sense, for instance, to change a URL simply to optimize for a new keyword. Google is smart enough to know whether or not you’re intentionally and maliciously duplicating content on your site to clog the SERP with your site’s URLs. A more likely scenario, if you have duplicate content, is that it’s happening unintentionally.

• This is important because Google sees these URLs as separate site versions.
• Another option is to use your web browser’s built-in developer tools; both Google Chrome and Mozilla Firefox have options for checking for broken links.
• The right crawler will be fully customizable and allow you to set the crawl depth, speed, and frequency.
• This score can have a maximum value of 100, and factors in metrics such as the amount of links you have.
• Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results.
• You’ll quickly discover authoritative websites that are great for link-building, along with their contact details.

Broken links result in 404 errors, telling search engines a page doesn’t exist. Fixing these issues is crucial for a healthy website and a positive user experience. Addressing these fundamental issues allows everything else to function smoothly. SEO reporting, by contrast, involves the collection, analysis, and presentation of SEO data over time to monitor the impact of optimization efforts. SEO reporting focuses on performance metrics such as keyword rankings, organic traffic, backlink growth, page speed improvements, and goal conversions.

Old links and negative SEO attacks are just two possible liabilities a link quality audit can catch. This type of consistency is a strength for content marketing; with the right strategy, repetition breeds familiarity and eventually, a greater impact. But when that strategy is lacking or imprecise, your consistency can be doing more harm than good. Performing a content audit can help you determine whether or not your consistency is beneficial, and if not, how you can drive meaningful change to restore it. The application uses edge analysis based on your top 10 competitors (rather than just direct competitor analysis like other tools). But with Inlinks, its customized AI platform provides specific opportunities that are directly tied to entities, so this is a tool that’s on the cutting edge.